The About Us page of your website plays a key role in getting the attention you deserve and introducing your company to the visitors. Make sure that you are not taking this page for granted, as site visitors to this page should be considered qualified prospects. This page shows the level of interest of the visitors on your website. Let’s discuss few of the things you can consider while improving your About Us page to drive more traffic on your website:
Reinforce Your Brand
The home page should include your branding statement and the About Us page can go into detail about services and products that your brand is offering. Make a stronger connection between your About Us page and the brand, as this will increase the chances of enhancing traffic on the website.
Drive Traffic to the About Us Page
Generally, up to 5% of website’s visitors click on the About Us page. These pages will get more clicks if the About Us page link is prominently displayed in the navigation menu.
Company History
The About Us page is also a great place to display your company’s history. This adds value and builds trust as it supports the
Client List and Testimonials
The list of your existing clients is a testament to your business success and should be included on this page. List your clients by name with a brief description of the services or products provided to them. You can also add client comments, testimonials and case studies on About Us page.
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