Online shoppers want to get the same benefits from your E-commerce store that they get from brick and mortar retailers. Offering a wide range of payment methods will make your customers feel safe and comfortable and they will increase their online shopping. Accepting credit/debit cards in your E-Commerce website increases your sales. The problem that many online business owners face is that they are confused by the many choices available and they don’t know where to start.
Mainly, there are following two ways for online businesses to accept credit card payments.
Real time online credit card processing
Here is where the customer submits their payment information and the payment is processed online through a payment gateway. Even though the payments are processed right away, the costs are usually higher.
Card present or swiped
The merchant will collect the card information by swiping the card through a mobile card reader or credit card terminal. The costs involved here are much lower than card not present or online transactions.
For a business to start accepting online debit and credit cards, they first need to have an online merchant account and payment gateway. In addition, just like any other business decision, you have to adequately research before selecting a provider that you feel is right for you.
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