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Thursday, 12 February 2015

Questions that your Home Page must answer


While creating websites, we should keep various points in our mind in order to rank good in Google search results. When a person visits website, he/she wants to know in detail everything starting from history of you/ company as well as products/services you offer. Your home page is the first thing people see when they visit your website. Hence, it should besides looking interesting/ attractive, convey in brief full details about your company. It should convey type of your Individual/Company Business Entity/Business Category, Year of start, Present Product range, Turnover, Employees Strength & Growth etc.  Homepage being the first page of website should be self-explanatory in giving the holistic view of the website. In case it meets viewer’s expectations, viewer will proceed to read further pages where further details are provided.

WHAT IS THE COMPANY ABOUT

Next page on the Website will be About Us. Through this, they want to know areas of your operation, your Products/Services .For example, if you are involved in Websites creation, it should depict best possible ways of using images and good quality content for website creation.

PRODUCTS/SERVICES

Next Page of website should be technical & indicate in details your Products, Complete Specifications, Accessories, Salient features, After Sales Services, Warranty/Guarantee etc. Images of Products in use should also be made available.


HOW IS YOUR PRODUCTS/SERVICES DIFFERENT

In order to create demand for your business, you should highlight in technical terms as to in which way your product/service is superior to other competitors in same field. However If possible, comparative salient/operative output /features should be indicated to substantiate your claim.

SOCIAL MEDIA CHANNELS

Since many viewers now a day’s use social media to get all current products/topics of interest by taking help of social media, you can convey maximum amount of information about your company.  You shall have to make such information available on that part of page where it is eye catching & conveniently visible.  Such information could be placed on the extreme right hand side of the navigation bar. Make your presence trouble-free to perceive, and people will observe you.

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